BIPOC Brands We Love Campaign 2021

Campaign Objective

Drive digital and store traffic to Sephora’s BIPOC-owned brands by building awareness that we carry an industry-leading assortment of efficacious BIPOC founded products.

Campaign Concept – Beauty We Love by BIPOC-Owned Brands

Discover these amazing products we swear by and stand behind.

We encourage every Sephora client to experience this assortment of products that we trust and love. Plain and simple. Our curated assortment of new and established brands – that are all BIPOC-owned – deserve their time in the spotlight, and their space on the shelf. It’s where efficacy and equity meet, and it’s just the start of our journey.