Heart Eyes – Eau Lone Campaign

Tension
In Sony’s new horror movie, no couple is safe from a serial killer. But with a busy slate this Valentine’s season, how could Heart Eyes murder the competition?

Truth
If you smell single, you might just survive.

Solution
We created Eau Lone — a fake luxury fragrance that sold the perks of staying single. What looked like a moody perfume ad was actually a teaser for Heart Eyes, flipping Valentine’s tropes with a horror twist. The campaign ran across paid social and influencer content, all dressed up in high-gloss fragrance clichés.

Role
Led the campaign from concept through execution. Drove idea development and pitch strategy with the Sony team. Oversaw creative direction for video, social, and influencer mailer and video assets. Guided tone, scripting, and overall brand voice to ensure cohesion across channels

Results
📊 22M+ Impressions
👀 5.3M Organic & Influencer Views
🎤 Featured in paid placements during the 2024 Grammys