Stick With Canadian Made

Tension
U.S. tariffs made buying Canadian more important than ever – but unclear labels and “maple washing” left shoppers guessing.

Truth
Canadians want to support local – they just need a simple, clear way to do it.

Solution
We stuck with Canada – literally. By turning Dr. Oetker’s most beloved pizzas into Ristorant-eh, Giusepp-eh and Casa di Mam…eh. We made a simple sticker the hero of a bold commitment: proudly made in London, Ontario. A small gesture became a big symbol, across packaging, film, OOH, social, and in-store – a clear, clever signpost of Canadian pride.

Role
Led concept development and campaign creative.
Oversaw tone, storytelling, and art direction across all assets.
Directed rollout across packaging, social, video, and influencer.

Results
🇨🇦 102M+ total impressions
🍕 2.5M total engagements
📈 6.7% avg. engagement rate on influencer content