CDI – 2016 Annual Report and Journal
Project Brief: To produce the 2016 – 2017 Annual Report for Child Development Institute (CDI) both in a printed and digital format. CDI is an accredited children’s mental health agency in downtown Toronto. The organization offers various programs for children, youth and their families in Early Intervention Services, Family Violence Services, and Healthy Child Development. Their annual report highlights the progress made over the year, and communicates the diversity of programs, expertise of the faculty and breadth of resources available across Canada, more specifically the GTA.
My Role: This annual report was created by myself along with the team at Fusion Design Group. My role included, creative direction, typographic illustration and the development/execution of the report.
Concept: The theme for this years annual report was “Because of you.” The client wanted to highlight the impact that donors contributions have on the families who take part in the programs at CDI. We brought this concept together visually using a few different elements including, custom hand drawn typographic illustrations as well as illustrations of families and individuals to go along with each story. We worked collaboratively with the client to come up with the journey theme. We wanted to highlight three different families all dealing with their own unique experiences taking part in the programs at CDI. Each families journey is told in short pieces throughout the report.
Results: The client received outstanding feedback from donors and faculty. Our firm was awarded “Corporate Partner of the Year” by Child Development Institute and was presented the award along with this video at CDI’s Annual General Meeting.