Indigo: Fast Food Stationery Line
Project Brief: To create a line of stationery items including journals, notebooks, pens, pencil cases, pins, magnets, stickers and sticky notes to be sold internationally at Indigo and Barnes and Noble. The design had to be fun, colourful, and super trendy. The line was centred around different puns based on fast food.
My Role: Copy writer, Lead designer, Illustrator, Hand-Letterer
Audience: Students, young professionals
Concept: The theme was based on popular fast foods. Different puns were written in collaboration between myself and Andrews and Blaine/Indigo. The puns needed to be in line with different slang and common sayings that are trendy and popular with a younger audience.
Process: The process began with writing the puns. Myself along with the team at Andrews and Blaine, did a lot of brainstorming about different popular fast foods, and trendy sayings. We came up with six fast food related puns as a starting point. From there I began creating all of the illustrations and typography. Everything was created by hand using a Sharpie, then converted to vector artwork using Adobe Shape. With Illustrator I was able to clean up all of the vector artwork and apply colour to all of the line art. The designs were approved and handed off to the product designer at Andrews and Blaine who put the product die-lines together.
Result: The line of stationery was sold in Indigo for three quarters, and was very successful, selling out of most stores’ stock. It was also featured on Indigo’s Instagram and in an article in Today’s Parent Magazine. I am also working on various other product lines to be sold at Indigo in upcoming quarters.