SHERRITT 2015 Annual Report
Project Brief: To produce the 2014/2015 Annual Report for Sherritt International Corp., one of the world’s largest producers of nickel from lateritic sources with operations in Canada, Cuba, and Madagascar. The annual report was an overview of the strategic priorities and operational highlights of the year, focusing on Sherritt’s sustainability initiatives. The design needed to be unique from their previous publications while still retaining a family resemblance.
My Role: This report was created by myself along with the team at Fusion Design Group. My role included, creative direction and development/execution of the entire publication.
Concept: The overall concept of the Annual Report was transparency. 2015 was a difficult year for commodities companies, and the goal was to be honest with their audience regarding the challenges they had faced over the year. The focus was also on showcasing their commitment to being a low-cost nickel producer during current market uncertainty. Our design solution used a lot of black and white photography paired with overlays of colour to represent that dedication to being honest and transparent without being too negative.
Result: The client was very pleased with the final result and received great feedback on the report. We have also been awarded a similar job this year to create an employee engagement campaign for Sherritt International.