Syntio Group – Visual Identity
Project Brief: To create a visual identity system for Syntio. A loyalties and rewards company serving small to medium sized retail businesses. The main objective of the company is to create platforms for retailers to better connect with their customers.
My Role: This visual identity system was created by myself along with the team at Fusion Design Group. My role included, art director, lead designer and development/execution of the system.
Concept: We started the process with a brainstorming exercise to come up with a name for the company. We chose different key words that we felt described the company and then did some research into the translations of these words in different languages. The final combination of “Syntio” comes from the word syndeo meaning “connect” in greek and the word veltio meaning “improve” in greek. We designed the logo to visually represent these key words. We created a constellation of points above the “i” in Syntio to show the connections between retailers and their customers. The company is made up of three pillars, Strategize, Synchronize, and Science. We made sure to create the logo in such a way that it was fluid and customizable for each pillar of business. From here we chose a colour palette to reinforce these key concepts.
Results: The client was very excited about the final visual identity system. The project is now in the final stages of development and the website will be launched later this year.