Heart Eyes – Eau Lone Campaign

Tension

In Sony’s new horror movie, no couple is safe from a serial killer. But with a busy slate this Valentine’s season, how could Heart Eyes murder the competition?

Truth

Smell single. Stay Safe.

Solution

To promote the launch of Heart Eyes, we created a luxuriously spoofy faux campaign for “Eau Lone” a fragrance to smell single and not get murdered.

Results

Our satirical spot aired at the Grammys and across paid social – earning 22M impressions. While influencer content racked up 5.3M views.