The Book on Periods – Call for Submissions

Tension

People, especially in minorities, have historically been silenced and shamed from talking about their health struggles particularly when it comes to periods.

Truth

The most permanent way to share stories is in print.

Solution

We created a campaign with Joni aiming to shift the narrative around periods from stigmatized to celebrated. We launched with a call for personal stories and will culminate in the release of a book featuring these accounts, alongside art and historical context.

Group Creative Director: Marta Hooper, Creative Directors: Jaimie Hallarn, Linna Chang, Designer: Livy Morden, Copywriter: Laura Bell, Sadie Graham, Strategist: Tamiya Kabatoff, Producer: Taylor Lowe, Managing Director: Dan Culic.