The Book on Periods – Call for Submissions

Tension
People, especially in minorities, have historically been silenced and shamed from talking about their health struggles particularly when it comes to periods.

Truth
The most permanent way to share a story? Put it in print.

Solution
We created a campaign with Joni aiming to shift the narrative around periods from stigmatized to celebrated. We launched with a call for personal stories and will culminate in the release of a book featuring these accounts, alongside art and historical context.

Role
Co-led campaign concepting and creative strategy.
Directed brand voice, storytelling approach, and visual identity.
Shaped narrative tone across social, web, and print.

Results
📣 Submissions from across Canada in the first 48 hours
📚 Book in development with launch campaign planned for 2025
🩸 Ongoing media attention around de-stigmatizing period health