Never Lose Your Voice

Tension

In todays market, especially with the use of generic AI, it’s incredibly difficult for marketers to stay consistently on brand, at scale.

Truth

Brand voice is extremely impactful when done right. When done wrong – we notice.

Solution

To highlight the power of Jasper’s on brand AI, we created a campaign that completely biffs the most beloved brand taglines, highlighting the power of brand voice and throwing some shade at off-brand AI.

Results

• Increased cross network engagement rate by 37%
• 7M impressions

Creative Direction: Jaimie Hallarn, Laura Bell, Designer: Kiko Wu, Copywriter: Sadie Graham, Strategist: Tamiya Kabatoff, Producer: Taylor Lowe, Managing Director: Dan Culic.