Friends with (Different) Benefits – Platonic Launch

Tension

Historically in TV and movies platonic relationships never stay platonic. There is always an underlying sexual tension.

Truth

Platonic relationships exist and deserve to be celebrated. Congrats on not fucking!

Solution

To promote the launch of Platonic, we partnered with locally dubbed “non-date spots” across LA to celebrate “National Bestfriend’s Day”, offering special deals for besties so they could rekindle that friendship flame.

Creative Direction, Art Direction, Concept, Photography: Jaimie Hallarn, Designer: Kiko Wu, Copywriter: Laura Bell, Strategist: Tamiya Kabatoff, Producer: Taylor Lowe, Influencer Strategy: Aliz Tennant, Julia Pascual, Krystal Bagheri, Managing Director: Dan Culic.