Platonic by Apple TV+ Launch Activation

Friends with (Different) Benefits

To promote the launch of Platonic, we partnered with Apple TV+ and local radio station KCRW in LA to celebrate “National Bestfriend’s Day”. Throughout the day, “non-date spots” across Los Angeles offered special deals for besties so they could rekindle that friendship flame. A different kind of friends with benefits.

Creative Direction, Art Direction, Concept, Photography: Jaimie Hallarn, Designer: Kiko Wu, Copywriter: Laura Bell, Strategist: Tamiya Kabatoff, Producer: Taylor Lowe, Influencer Strategy: Aliz Tennant, Julia Pascual, Krystal Bagheri, Managing Director: Dan Culic.