I am a creative.
I’m searching for the lightbulb, the ‘aha’ moment, the stroke of genius, and the bright idea. I’m driven by the puzzle pieces, the elusive solution, the intangible target, and the answers unclear. I strive to be a storyteller, a picture painter, a connector of dots, and a disruptor of norms. I thrive as a collaborator, a team player, a design leader, and a compass in brainstorms. I hope to be an accessible ally, a platform of progress, a breaker of barriers, and an outlet for change. I am a creative, a designer, a salesman, a writer, a student and teacher, an artist and muse. I always find the lightbulb, the ‘aha’ moment, the stroke of genius, and the idea you choose.
Awards
CMA Canadian Marketing Awards – Gold – Meta Business Equality Award – We Belong Here – Sephora 2022
Strategy Magazine – Silver – Multicultural Category, 2021
Strategy Magazine – 2021 Brand of the Year – Sephora Canada
The Association of National Advertisers – Category Winner – Rising Multicultural Segments, 2021
Retail Council of Canada – First Prize – Retail Marketing Category, 2021
Press
CBC News – Sephora’s Canada’s National Indigenous History Month Campaign
Fashion Magazine – Sephora Canada Reveals Its National Indigenous History Month Campaign
Strategy Magazine – Sephora goes bigger with second Diwali campaign
Strategy Magazine – 2021 Brand of the Year: Sephora Canada
Strategy Magazine – Sephora ensures authenticity as it celebrates Indigenous beauty
Strategy Magazine – Sephora plays the storyteller for Lunar New Year
Fashion Magazine – Sephora Canada Launches First Diwali Campaign
Fashion Magazine – Sephora Canada Launches Lunar New Year Campaign