Diwali – Reignite the Light

Tension

Due to the pandemic the holidays looked very different for most families celebrating in 2021.

Truth

Diwali celebrates new beginnings, the triumph of light over darkness and good over evil.

Solution

During a time in the world where we desperately needed some levity, we created a campaign that celebrated this fresh start.
As communities reunited, we shared their stories to serve as a catalyst to reignite some light, love and positivity.

Credits: Creative Direction, Art Direction, Writing: Jaimie Hallarn, Designers: Eric Champagne, Ellen Foster, Senior Manager – Campaigns & Communications: Amanda Hungerford, Paid Media: Julie Forbes, Social Media: Kaleigh Henderson, Model Photography: Matt Barnes, Director: Nikki Ross, Editor: Miguel Barbosa, Product Photography: Robert Watson, Product Video: Evan Bergstra, Set Design: Renee Drexler, Hair: Duyen Huynh, Sandra Yang, Makeup: Kevin Truong, Carla Ladia.