Skip to the content
logo mainlogo darklogo light
  • About Me
  • The Work
logo main
  • About Me
  • The Work

Diwali Campaign 2021

Campaign Objective

Drive digital and store traffic to Sephora during Diwali, an annual celebration rooted in light and newness. Improve brand perception, approachability and drive emotional connect with South Asian clients.

Campaign Concept – Celebrate Diwali – Reignite the Light

Diwali celebrates new beginnings, the triumph of light over darkness and good over evil. As we reacquaint ourselves with the pieces of our lives that have been largely out of reach – our families, friends, hobbies, celebrations, traditions, and on – we find there is more reason now than ever to embrace the idea of a fresh start. This year, we offer our platform to hear directly from those that celebrate – to listen, to learn and to be inspired by the traditions and teachings that are central to the holiday. As the occasion is celebrated and communities are reunited – we hope to share these stories so they can serve as a catalyst to reignite some light, love, inclusivity and positivity.

Client

Sephora Canada

Art Direction, Copy Writing

Jaimie Hallarn

Date

January 7, 2022

Share
  • linkedIn
asd

Social

Instagram LinkedIn

Contact Me

[email protected] 905.252.8468
logo mainlogo darklogo light

No posts were found for provided query parameters.

© 2021 Qode Interactive, All Rights Reserved
Instagram Behance Dribbble