Fast Food Stationery Line
Project Objective
o create a line of stationery items including journals, notebooks, pens, pencil cases, pins, magnets, stickers and sticky notes to be sold nation-wide at Indigo and Barnes and Noble. The design had to be fun, colourful, and super trendy. The line was centred around different puns based on fast food.
Project Concept
The concept for all of the designs was based on popular fast foods. Different puns were written in collaboration between myself and Andrews and Blaine/Indigo. The puns needed to be in line with different slang and common sayings that are trendy and popular with a younger audience.
The line of stationery was sold in Indigo for over two quarters, and was very successful. The line of stationery was also featured on Indigo’s Instagram and in an article in Todays Parent Magazine.
Client
IndigoArt Direction, Copy Writing, Illustration
Jaimie HallarnDate
January 30, 2022
