Moisturizer Campaign 2020
To drive sales of Moisturizers at Sephora Canada and get new to skincare and existing skincare clients to extend usage from day-to-night by showcasing core moisturizer benefits by skin type.
Campaign Concept – It’s the Beauty You Give
Self care is an art. It takes time, practice and consistency to really nail down a regime that works. With all of the choices out there in the market, and so many different ingredients and formulas – it’s easy to get completely overwhelmed. This campaign will broke it down for our audience in a way that wasn’t confusing – but is in fact inspiring! We will transform the frustration of searching for that perfect moisturizer for your routine from a burden to a lovingly crafted practice – that’s just right for you.
Art Direction, Copy WritingJaimie Hallarn
January 12, 2022