Mothers Day Catalogue 2021

Campaign Objective

Drive sales and top of mind awareness during peak gifting moment, Mother’s Day, at Sephora by showcasing Sephora’s wide product assortment with a focus on gift-giving products.

Campaign Concept – For the Beauty She Gives

We inherit so much of who we are from the mother figures in our lives, not only in the way we look – but in the way we see the world and how we navigate through life. They give us so much of their time, love, knowledge and experience – we wouldn’t be who we are without them. They are the first to know when there is something to be celebrated – and when things get hard, they are who we lean on. When we speak of beauty, we mean so much more than surface level appearances – we mean ALL facets of the beauty they give, and the sacrifices they make. For many moms this year has been challenging – on top of the regular stressful realities of being a parent, the added pressure of also being a teacher, a therapist, a front line worker, a caregiver to an elderly relative – the list goes on – make the job of “momming” seem nearly impossible. Yet that’s just what Mom’s do, and have always done – every day taking on the impossible and doing it all for us. Don’t let all they do go unnoticed – this Mother’s day let’s take the opportunity to thank our Mom’s and celebrate the beauty that has been given for generations. Let’s give our Mom’s back just a little bit of the beauty they give to us.